A values-based culture

While our purpose answers “why” we exist, we define “how” we work with our values – Inclusion, Meritocracy, Partnership, Accountability, Client Focus, and Trust. Together, these values form the statement “IMPACT” and provide the framework by which we reinforce good behaviors and address poor behaviors.

Client Focus


  • Create a culture where everyone belongs
  • Identify and leverage diverse perspectives
  • Promote equality and reject bias


  • Strive for excellence
  • Recognize outstanding performance
  • Demonstrate and drive engagement
  • Confront inequity


  • Be an inclusive partner and team player
  • Collaborate across the bank
  • Show empathy and respect


  • Maintain exemplary control and compliance, comply fully with regulations
  • Ensure sustainability
  • Act responsibly towards society, our shareholders and all other stakeholders

Client Focus

  • Be a principled partner to our clients
  • Be innovative and entre­preneurial
  • Have a long-term view for our business
  • Take appropriate risk


  • Act with integrity at all times
  • Foster and encourage open dialogue
  • Be willing to challenge and be challenged
  • Be honest and transparent

In parallel to the writing and launch of the purpose statement, the defined values are the result of a refresh of the framework we had used previously (Conduct and Ethics (C&E) Standards). The C&E Standards served us well for four years – providing global consistency across Credit Suisse as a single, behavioral framework and a clear message of accountability and ethical behavior. At the same time, over the last four years, the world has evolved and our learning has developed, and with the advent of our purpose statement it was an opportune moment to further review and refresh our approach.

Our purpose statement and refreshed cultural values ensure a common understanding and consistent expectations in respect of our culture and conduct. Our culture is underpinned by a governance framework (as detailed in the “Corporate governance” section, see pages 12-17), which ensures Board oversight and clear accountability at the executive level. In fact, our Board of Directors was instrumental in the final review and approval of the purpose statement and values framework. The values and associated behaviors are now implemented throughout our performance management and promotion tools, and will serve as the framework in which we evaluate our work. The culture agenda is a key priority, with high importance being assigned to the recognition of positive behaviors and preventative training, as well as to ensuring appropriate governance and sanctions for negative conduct.

The importance of Credit Suisse’s values, according to the employees